Nordstrom, tech-based vet at Greenwich Lane

BY GABE HERMAN | The Greenwich Lane condo building, at the former site of St. Vincent’s Hospital on Seventh Ave., will soon have tenants in its three empty retail spaces.

The Rudin Family, and its venture partner Global Holdings Group, announced the three retail leases, which will now give Greenwich Lane full occupancy.

At 13 Seventh Ave., between W. 11th and 12th Sts., the department store company Nordstrom signed a lease for 2,413 square feet. It will open a Nordstrom Local store, which will be a “neighborhood service hub,” according to the announcement. Services will include online order pickup, alterations and tailoring, and clothes styling.

The Greenwich Lane was built on the former site of the main campus of St. Vincent’s Hospital. (Photo by Gabe Herman)

At 15 Seventh Ave., at W. 12th St., there will be a start-up veterinary business called Small Door. The company was founded in 2017 and is tech-driven, with a membership model, a mobile app and 24/7 access to its medical team. The 3,117-square-foot Village location will open this fall and be the company’s first flagship practice.

The third lease, for 3,500 square feet at 1 Seventh Ave., at W. 11th St., was completed with an unnamed national retailer.

“We searched for the right location to launch our concept for nearly a year and considered many addresses,” said Josh Guttman, co-founder and C.E.O. of Small Door. “The Greenwich Lane proved the perfect fit for Small Door, as an upscale, pet-friendly development in the heart of Greenwich Village.”

The Greenwich Lane includes a mixture of new construction and rehabbed former St. Vincent’s Hospital buildings between W. 11th and W. 12th Sts., extending east of Seventh Ave. (Courtesy Rudin Family)

The three retail spaces are currently vacant. At another space in the development, at 7 Seventh Ave., between 11th and 12th Sts., Northwell Health Physician Partners is operating with several specialty practices.

“The prime location of this project in the heart of Greenwich Village makes it the ideal spot for Nordstrom Local, Small Door and our other retail tenant,” said Michael Rudin, senior vice president at Rudin Management Company.

All the commercial spaces at the Greenwich Lane have now been leased. The space above has been leased to a national retailer, who is not being publicly identified yet. (Photo by Gabe Herman)

The Greenwich Lane consists of five buildings and five townhouses, centered around a 14,000-square-foot landscaped courtyard. Rudin also developed the park across the street — which later had a separately funded AIDS memorial added — and is called the NYC AIDS Memorial Park at St. Vincent’s Triangle. Along with the AIDS Memorial, the park has several slate medallions inset into its paving that pay tribute to St. Vincent’s Hospital, which was at the location from 1849 until April 2010.

7 Responses to Nordstrom, tech-based vet at Greenwich Lane

  1. Ya see, our problem is not fewer small businesses, it's too many new buildings with a lot more retail spaces to fill. New development is out of hand, and that makes it too hard for retail business to find its balance. Well, that and the fact that Bleecker St. has lost it's cool while Houston St. and the Bowery keep growing new businesses. Retail has always moved and neighborhoods go in and out of fashion. Small business is doing what it's always done, creative destruction, but that doesn't stop emotional locals from blurring the real (estate) situation.

  2. I hope the ghosts of the hospital are having fun with the tenants.

  3. Who needs "upscale" businesses? How many people have money to burn these days? Bring back the small, affordable, friendly neighborhood mom & pop stores, along with commercial rent control!

    • Given property values in the area, the high property taxes, expenses and assessments, I'm sure of one thing — that's not gonna happen!

  4. How Awful !!! Disgusting! How much more can the beloved Village be destroyed by the tasteless, boring, Nouveau Riche and bourgeoisie? How easy is it for you to just move in and take over our neighborhood? Not only do we have to contend with Barnie's that's bad enough, but now adding insult to injury! Ugh! Why don't you all pack up, leave, return to suburbia, the boring mid-west or where ever you inhabited and return to your life of mediocrity? How can your "new store" ever replace St. Vincent's Emergency Room or apartments that were once the operating rooms and your bedrooms haunted with sick and dying people? It's a building that's now occupied by vampires. It's all so unconscionable. More boring, privileged and conservatives here to satisfy their unquenchable thirst for greed.

    • I'm with you in spirit, but just want to point out that Barney's was on that block from 1923 until around 1997, so they do have some history in the 'hood. If you think that one's bad, visit Atlantic Avenue in Brooklyn, where a new Barney's is across the street from Sahadi's.
      I'm guessing you weren't talking about Barney's Hardware. 😉

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