Lots of new shops to ‘discover’ soon in Hudson Yards

The Shops and Restaurants at Hudson Yards will feature high-end shops, including retailers you won’t find anywhere else in the city. Design renderings courtesy Oxford-Related

BY GABE HERMAN | As the new “mini city” of Hudson Yards keeps coming into being, details were announced on Jan. 15 for the second-floor offerings in the complex’s Shops and Restaurants building, which is shaping up to be quite the luxury upscale retail and dining destination.

The “Floor of Discovery,” as the second floor has been dubbed, will seemingly be more experimental and hip, based on the newer and more Internet-based brands that will have stores there and offer experience-based shopping. The Shops and Restaurants building opens on March 15 and will have more than a mile of shopping over all, including more than 100 stores.

For retail on the second floor, men’s clothing company Mack Weldon will have its first-ever location; women’s apparel company Heidi Klein will have its first American shop; L’Oreal will offer a “concept store;” and Japanese retailer MUJI’s space will include on-site coffee service and a custom embroidery station.

The Great Room at the Shops and Restaurants in Hudson Yards.

Brian Berger, founder and CEO of Mack Weldon, said in a statement that he was attracted to the Hudson Yards space because of the focus on an “innovative approach to retail.” No details were given about what the store will offer, but he added, “We share the vision that high-touch, immersive and unique customer experiences will continually shape the future of retail. We’re eager to interact face to face with the thousands of Mack Weldon customers who will be at Hudson Yards daily, providing them with the same convenient shopping experience they’ve had with our brand online for years.”

Food and drink shops will include Momofuku’s chicken restaurant Fuku, seafood market Citarella with dine-in and takeout services, and The Drug Store, an experimental beverage shop that tests new products before they’re launched nationally, and which will include a bar and cashierless vending store.

The North Gallery at the Shops and Restaurants at Hudson Yards.

Zak Normandin, Founder and C.E.O. of The Drug Store’s parent company Iris Nova, said, “We’re investing in experiential retail to test new concepts and connect with consumers outside of the digital space. The Drug Store at Hudson Yards is a place where customers can enjoy handcrafted versions of new beverage products.”

If all of the shops and restaurants won’t be enough to satisfy the senses, the “Floor of Discovery” will also include an art exhibition space called Snark Park, which this paper reported on in December. The space from design studio Snarkitecture will change its featured work three times a year, with each piece “accompanied by a unique retail experience,” according to Hudson Yards.

Other floors of the Shops and Restaurants building will include big-name brands like Neiman Marcus, Cartier, Lululemon and Sephora, along with many restaurants from notable chefs including Michael Lomonaco, Costas Spiliadis, and Thomas Keller.

8 Responses to Lots of new shops to ‘discover’ soon in Hudson Yards

  1. Excited as I am for this, these depictions conjure the 90s Mall- oh lament NYC of yore!

  2. Sure, as every nationwide study done on malls over the past decade has concluded: Malls are dying… and fast, so of course, we build one here. Talk about a boondoggle. Whoever is in charge of this planning should be fired… and fast. ugh!

  3. Glad to know that the stores and apartments will be for just us average folks. LOL

  4. Maryanne Braverman

    Sounds like the new World Trade Center and Brookfield Place across West St from the WTC — too upscale and not practical for the average resident or employee!!

  5. What does this have to do with the Village? It's bad enough I can see the brutal Hudson Yards skyscrapers from my front windows. I certainly won't be heading over there to shop. Oh, wait–will there be a Shop-Rite there? Maybe a Foodtown? Associated?

  6. Time Warner Center is filled with these same types of shops, and they are never busy. I have only ever seen Whole Foods, on the lower level, filled with crowds needing traffic control. the mall is cold and soulless. Hudson Yards will be too. it’s easier to shop on line than to shop in person and get little, no, or poor help.

  7. Over stuffed, over populated and the mega commercialization of NYC. Just like Google in the Village/Chelsea area now corporations moved into Hell's Kitchen. LIC is next to be attacked with Amazon. How about saving our small local stores and give some protection to independent business people. NYC has become one big box store after another. Why not develop small homes and community gardens that are access to New Yorkers who need affordable housing and super markets? It's all disgusting and when will the corrupt politicians stop selling out to the corporations.

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