From The Donald to…The Dominick; Trump’s name stripped from Soho hotel

A photo of the Trump Soho hotel last December. As The Villager reported back then, paparazzi had not been seen hanging around the front of the Trump Soho for the previous six months — reportedly because their favorite subject, celebrities, were no longer staying there. In the past, paparazzi could frequently be seen standing to either side of the front door waiting for stars to enter and exit. The Trump Soho sign came down sometime between late Wednesday evening and early Thursday morning. Villager file photo

The Trump Soho hotel’s signage was gone from the hotel’s awning on Spring St. on Thursday morning, having been removed sometime the evening before. For a while, all that was left was the “Ghost of Trump Past” — as in a ghost image of the place’s former name. But maintenance staff soon blotted that out, too. The hotel, at Spring and Varick Sts., is under new management, with its owners having bought out the management contract of the Trump Organization. According to reports, business at the place plummeted during Trump’s campaign for president and only worsened after he won election. NBA basketball teams, led by Cavaliers superstar LeBron James, have made it a point to stay elsewhere while in town. And celebrities are said to have shifted to The Greenwich hotel in Tribeca, owned by Trump super-foe Robert DeNiro — and, of course, so have the paparazzi that cover them. Koi, the restaurant on the Spring St. hotel’s ground floor, also went under. In short the place has been, to use one of Trump’s favorite put-downs…a real loser. At any rate, the soaring tower has been renamed The Dominick Hotel. By 4 p.m. Thursday, the canopy was spic and span, with no sign of “Trump” ever having been there. As a woman was passing by the day before, she said the sign’s pending removal didn’t go far enough. “Too bad it’s just the Trump sign that’s coming down,” she spat.


— Lincoln Anderson
and Tequila Minsky


“The Ghost of Trump Past” was all that was left on the Soho hotel’s canopy after the gilded letters were removed. Photo by Tequila Minsky

Talk about a “reality show.” Lots of people were taking photos of the “Fall of Trump.” Photo by Tequila Minsky

All done. That was easy. No more Trump! Photo by Tequila Minsky

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